Why is website speed important?
The Google search engine included this feature in its algorithm back in 2010, which means that Google adds “plus points” to all optimized sites and gives them an advantage over others in organic search and ranking. According to research if a website takes more than 3 seconds to load then over 40% of users exit the website immediately.
At the same time, 47% of users expect the website to load in less than 2 seconds as well as mobile phones, this percentage is exactly the same. On the other side the load time is higher, which also increases the number of users who leave the website immediately. And if a visitor is dissatisfied with your website for the first time, they will probably not return to it.
How to improve website speed?
There are many factors that affect load speed time. The most basic ones include the design of the website, i.e. the quality of the programmer’s work, the number of files (images, documents, etc.), their size (whether they were compressed), server response, cache settings and many others factors also contribute.
Most factors can be influenced by the website creator, which we at Digihood are aware of and rely on clear and optimized coding. However, there are factors that cannot be controlled, as they depend on the provider and type of hosting. In general, shared servers do not achieve the same results as dedicated (just for your website) servers.
How do we deal with website speed?
Source code review
Convert images to WEBP
Lazyload loading images
our own library
Removing unnecessary resources
Find out your website performance!
You can find out the speed of any website very easily. Just take a look at Google Page Speed Insights, where after entering the address of your website, you will find out its loading speed time as well as some recommendations on how to achieve a better ranking.
A good rating for classic websites is around 85/100. If you scored below 80/100, then your website requires serious improvement to perform effectively.
5 reasons to increase website performance:
The faster web page loads encourage the user to visit the other pages and increase the user experience and chances to visit the website again.
Your website visitors will be more satisfied and happier.
Customers that are satisfied are considerably more inclined to return back to the website again.
A lower bounce rate (the user opens the page and immediately closes it again) directly affects your position or ranking in google search engines.
Users of mobile phones even have more chances to exit the website immediately if the page doesn’t load quickly.
Our client’s testimonials.
I can recommend the Digihood services to anyone. I have trusted them with work on my jakubzizka.cz website and I was pleasantly surprised by the quality of work and communication on their part. I was regularly informed about the progress and important tasks that were currently being done, which was very important for me. I will always go for them with my other projects.
– Ing. Jakub Žižka
I have two years experience with Digihood as a client. I have seen a lot in IT which is why I am so thrilled by working with them. We have built an original e-commerce site together on a WordPress platform and even though we have changed the task several times, they have always found a solution for us. They respond quickly, they are fair, reliable and the price/performance ratio is quite unique for Czech standards. I am directing all my client to them for any website build or maintenance. Whoever needs a reliable partner and does not want their website project to turn into a nightmare should become Digihoods client.
– Romana Voříšková
The guys from Digihood has always been of great support in my projects. They are true to their word. Thanks to that you can always count on them. They always double check the task to make sure it works exactly as intended. There is never any confusion in terms of the project development which ensures that the project goes forward smoothly. That is definitely not a standard.
– Zuzana Dobšíčková, copywriter and lecturer
I am happy to recommend the Digihood team. The are the people at the right place, they do not make fools out of you and the always explain everything correctly. They are true to their word and they are completely honest and serious partner and I appeciate that.
– Ferdinand Leffler, Flera s.r.o.
Who will target your website?
Our frontend team
Speed optimized project owners
They approached us about speeding up their site and now it’s running like clockwork. Visitors may like your website! Take a look at our other references.